Difference between on-page and off-page optimisation
Two of the more popular terms in SEO language are off-page and on-page. These are two different terms and you will need to understand what they mean and how they work.
On-page optimisation is anything that you do on your web pages to optimise them for search engines.
Here are common examples of on-page optimisation:
- Add meta tags, these are title tags and keyword tags
- Add alternate tags for all of your images
- Use keywords and phrases in all of the articles
- Include a site map
- Create internal links, that is, links to the other pages of the site
- Use coding and validating codes
- Always check and add URL structure
The following are black hat techniques that are generally frowned upon:
- Redirecting or cloaking
- Using hidden content
- Using hidden keywords
- Using doorway and mirror pages
- Stuffing articles with keywords
Off-page optimisation is anything that you do that is not on the web page. These help to boost your rankings and send traffic to your web pages:
- Press releases with kinks back to your pages
- Commenting on blog submissions and your own blog articles
- Using one-way links
- Using social media and social networking sites
- Using guest posting for recommendations
- Participating in message boards
- Pay Per Click advertising
Black hat techniques include:
- Duplicating content on other pages
- Spamming blogs and message boards
- Using link farms
- Keyword spamming
Which one to use
Both of these two techniques are very important but do the on-page optimisations first as this will direct people to your web page.
You need to build a stable and reliable web site that is validated to be a good one for search engines to find. If the pages are full of issues and badly indexed with links going to wrong pages or to dead ends people won’t come back.
Use your off-page optimisation to supplement your web pages and direct people to them by inviting them to look at the web page at the bottom of an article or blog.
It is never wise to use black hat techniques as you will be found and penalised.
These techniques may take time and you won’t see an immediate increase in ranking and traffic but it will happen.